The logo consists of static versions (see below) and a primary animated GIF version. An animated GIF for a logo is somewhat uncommon, but the project needed to communicate a lengthy title and social media hashtag. We didn't want the logo to become too large, too many lines, so the online version took the form of a four-frame GIF. The different typefaces used in the different frames reflect the variety of voices in the Shaw neighborhood.
"What's Going On" addresses change in the neighborhood and alludes to the song by DC native Marvin Gaye.
Alternate variants of the logo, used as needed in print and web
Logo in place on the poster
What's Going On?
Voices of Shaw
Victory Dance Creative was tapped to create the materials for the Shaw neighborhood as part of the city-wide Crossing The Street initiative, part of a Creative Placemaking project supported by the DC Office of Planning and the Kresge Foundation. The Voices of Shaw project was produced by Pleasant Plains Workshop.
Voices of Shaw consisted of an array of arts, cultural, and social programming that refleced on the people, traditions, and rapid change taking place in DC's historic Shaw neighborhood.
Our efforts in the project included branding, a four-color screenprinted poster (see this page in our branding section for the project poster), and a 16 page program detailing the artists and events.